Thinking ‘Brand’
What is brand definition and why is it important?
The importance of brand definition in building success.
Your employee brand and your brand are one and the same – get them working as one.
The importance of brand and the concept that it is far more than a simple logo is pretty widely understood today.
Isn’t it about time we distinguished our brands from our branding?
Whilst brands in one form or another have been around since time immemorial, the notion of developing and shaping brands for growth is relatively new.
Want to attract more volunteers? Get your brand to do the hard work for you.
Worth over £22 million to the sector, volunteering is in many ways the life-blood of charities – enabling them to fulfil their obligations effectively, for minimal outlay.
Ditch the survey, do the research.
Every time I meet a client and they tell me they’ve done research and then mention the survey, my heart sinks.
Staff engagement – it’s not about the money!
Covid aside, one issue many UK organisations have been wrestling with in recent years is that of recruitment and retention.
Building Societies are facing a number of challenges but ‘Vive la difference’ and it may be their finest hour.
An ever-stricter regulatory climate; low interest rates; spiralling house prices; unrelenting technological advance and a divided society may appear to constitute a highly challenging environment for building societies.
Staff loyalty in the Care Home Sector – is it all about money?
With us all living longer and the decline in the extended family, it is not surprising that the number of Care Homes across the UK is burgeoning.
